Understanding the expectations of our consumers and keeping customer satisfaction at the highest level while fulfilling these expectations,
Using all our resources in the most efficient way and working with an efficiency increasing awareness,
Continuously following financial indicators and reaching to high sale volumes while fulfilling our profit-oriented targets,
Working hard to protect our brand which has been associated with the words of taste, health and reliability and increase its recognition,
Continuing operations as the leader of the industry through constant innovation in our business field,
Running projects aimed at protecting the nature in order to be able to secure the future of natural products,
In order to secure the future of our country to continue to fulfill our social responsibilities,
Preserving our superior quality, which distinguishes our brand from our competitors,
And finally, acting with the full participation of all our employees in accordance with the abovementioned principles.